Search engines, having overtaken word of mouth, are now the most popular source of new brand discovery. With over 70% of the search market and 160 billion monthly searches, Google is the leading digital resource, people turn to when looking for something they want or need. However, appearing at the top of Google in inherently…
With Facebook announcing that they will reverse the Facebook news ban, it got us thinking about how volatile social media can be! We know that it is common practice in equestrian businesses just to run your business through social media. However, if this has taught us anything it’s that the landscape of social media can…
You may or may not have heard a new operating system is available to download from Apple, iOS 14. What you may not have heard is that there are changes coming to the new operating system that may affect your Facebook ads. The upcoming iOS update is giving its users the option to opt-in or…
As a horse business advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of their time. Facebook even states that ads on their platform can reach 15 million users in Australia and can reach 9.7 million users on Instagram. However, unless you adopt the right strategy (Facebook Ads…
Equestrian Digital Marketing is now vital for horse business’ to stay relevant. Equestrian Marketing has evolved from the traditional marketing of cold calling, door knocking and SPAM emails to digital marketing including SEO, social media, and blogging. Equestrian Marketing is no longer about what you are selling but a contest for your customer’s attention. So,…
Instagram is quickly becoming the best place to be for businesses even in the horse industry. Although it hasn’t quite overtaken Facebook in terms of users. Facebook has 2.38 billion active monthly users and Instagram has 1 billion monthly active users. Businesses are seeing a higher return for their marketing efforts on Instagram over Facebook.…
A social media competition is a fantastic way to promote your equestrian business and they usually receive a high level of engagement from your followers. After all, who doesn’t like the chance to win a prize! We have consolidated our best equine competition ideas as well as the legal side of competitions that you should…