Equestrian Social Media Marketing: Changes in engagement on social media
Have the number of likes and comments on your business Facebook posts declined? You’re not alone! If you own a business and use Facebook as a channel to promote it,…
Have the number of likes and comments on your business Facebook posts declined? You’re not alone! If you own a business and use Facebook as a channel to promote it,…
Social media can be confusing! In the ever-evolving landscape of the online space, it can be hard to keep up with the latest trends, platforms, or updates in the world…
When we think of Tiktok, many of us might still think it’s just for teenagers, or that to go viral you need to learn dance routines…but you would be wrong!…
Since 2018, EQUITANA Melbourne, partnered with Show Pony Creative, has been running the EQUITANA Business Awards for participating exhibitors as part of Australia’s largest gathering of horse lovers – EQUITANA…
Congratulations to the finalists in the 2022 EQUITANA Melbourne Business Awards partnered with Show Pony Creative. These Innovation Awards are the only Equestrian Business awards in Australia that seek to support,…
Commonly in Australia we have been used to using .com.au domain names. Recently the auDA (who is the authority over Australian domain names) released the .au extension without the .com.…
In marketing, content is king and increasing Instagram engagement is a must. Over time equine brands are steering more towards brand story telling approaches and effective uses of product placement.…
Search engines, having overtaken word of mouth, are now the most popular source of new brand discovery. With over 70% of the search market and 160 billion monthly searches, Google…
With Facebook announcing that they will reverse the Facebook news ban, it got us thinking about how volatile social media can be! We know that it is common practice in…
You may or may not have heard a new operating system is available to download from Apple, iOS 14. What you may not have heard is that there are changes…
Getting on the first page of Google is most businesses SEO goal, but those three elusive letters, SEO, can stump many business owners. Of course, for new websites getting on…
As a horse business advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of their time. Facebook even states that ads on their…
If your business is on Instagram, you should consider adding Instagram Influencer marketing to your marketing strategy. Influencers are great at helping you increase your brand awareness, grow your followers…
Equestrian Digital Marketing is now vital for horse business’ to stay relevant. Equestrian Marketing has evolved from the traditional marketing of cold calling, door knocking and SPAM emails to digital…
Instagram is quickly becoming the best place to be for businesses even in the horse industry. Although it hasn’t quite overtaken Facebook in terms of users. Facebook has 2.38 billion…
A social media competition is a fantastic way to promote your equestrian business and they usually receive a high level of engagement from your followers. After all, who doesn’t like…
Emails are a great way to stay in contact with your customers. They can be the most engaging and cheap marketing activity for small equestrian businesses if executed correctly. Think…
Getting your equestrian business found online can be hard. Particularly getting your equestrian website onto the first page of Google. Search engines are businesses too, and they want to provide…
Instagram has grown significantly in the social media space. As a small equine business, you may feel pressure to keep up with competitors and have an Instagram account. However, although…
Social media is a great tool to use to help promote your horse business. Why? Because you can reach more potential customers, for less money, quickly. In 2019 there were…
Are you looking for a way to streamline your marketing processes? Most equine businesses don’t have the time or resources to do manual repetitive marketing. That’s where marketing automation comes…
Figuring out where to start with your equestrian marketing can be like finding a needle in a haystack. You are told all the channels and strategies you should implement to…
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