For over 20 years Show Pony Creative has helped equine businesses transform and grow.

Show Pony Creative (Originally Show Pony Graphics), has been the leading equine marketing creative agency since 2004.

Our founder, Despina Mitrakas, identified a need for an exclusive design studio that worked specifically within the equine industry. As a horse rider and breeder, Despina is often approached by equine businesses frustrated by a lack of results from agencies who don’t understand the language and terminology of the equine industry.

Our valuable knowledge and insight into the equine and rural industry is why we now have a large loyal client base. Over 350 equine businesses, all over Australia, New Zealand and Internationally seek services from Show Pony Creative.

We are dedicated to providing our clients with affordable rates, excellent customer service and most of all quality, equestrian marketing that stands out and gets results.

Show Pony Creative is always evolving by developing forward-thinking, fresh design ideas to better serve our clients. Our business is backed by the most qualified marketing professionals we can find to transform your equine business into a household name.

Murray Riddell
MultiCube

Working with Show Pony Creative was the perfect fit for our business, we sought them out when we wanted to take our marketing to the next level in 2022.

They began by transforming our packaging from plain woven polypropylene bags to vibrant professional packaging, then upgrading our website and developing our digital marketing.

 Despina and her team have been a pleasure to work with all along, we’ve seen a 141% increase in sales from Facebook and Instagram from the first year along with other helpful insights from the team at Show Pony. 

We made a good choice and Despina and her team at has certainly done their part in building such strong branding for our company.

Ben Duncan
Duncan Equine Group

Duncan equine group engaged Show Pony Creative in late 2018 after several agencies completely missing the mark with our branding and our website work. After discussions with Despina, they rejuvenated our website and added a shop as well. We where rapt with the work and sales grew rapidly from our new online presence and sleeker colours and styling. As a supplier of an international horse fencing product for 25 yrs the branding was essential. During this time we also where about to release a product of our own and so new branding was required, the time, effort and dedication that Despina and her team went to on our cause was nothing short of incredible.
The resultant Stallion Rail and new website was released on the 1 August this year and due to the incredible work they carried out our online sales and inquiries have more than doubled in 3 weeks! this is beyond anything we could of hoped for and if you just look at our website and adverts created by them you will easily see why they are the best team anywhere in Australia.

Kellie Savage
Marketing Manager, Ridley

We have worked with Show Pony Creative for the past 5 years and they have become a crucial cog in our marketing team and as part of the marketing campaign process. Incredible flexibility and a ‘can do’ attitude are the hallmarks of the company. Our ability to delivery quality content, with engaging creative, increased dramatically with them as a partner. And we’ve seen exponential improvement in our social and digital platform metrics.

Cheryl Dods
IRT Insurance

When we decided to upgrade our website we wanted to find a developer who would understand our industry, someone who appreciated that we were not just an insurance company, but that we were horse people too. We wanted a site which offered flexibility to grow and was easy to manage.
The decision to use Show Pony Creative was simple.  Based locally, Despina and her team have a strong reputation within the Equine Industry for excellence and this aligned with our values. The service provided throughout the project has been outstanding and we are extremely pleased with the end result. I wouldn’t hesitate to recommend Show Pony Creative for all of your Equine marketing and creative needs.