Instagram is quickly becoming the best place to be for businesses even in the horse industry. Although it hasn’t quite overtaken Facebook in terms of users. Facebook has 2.38 billion active monthly users and Instagram has 1 billion monthly active users. Businesses are seeing a higher return for their marketing efforts on Instagram over Facebook.

We believe that, particularly for Eccomerce businesses, Instagram will quickly become the superior social media platform for equestrian business. Because of this, we have rounded up the top five ways for you to grow your Equestrian Instagram followers.

1) Research and Replicate

Whether you are a saddlery, a trainer or a stud farm, the likelihood is that there is already another Instagram account providing similar content to you. But that shouldn’t stop you trying. In amongst the 112.5 million Instagram accounts is the knowledge that you can apply to your own Instagram page.

Growing your Equestrian Instagram Followers

Go through all your competitors and accounts that post similar content to you or provide a similar service. Analyse which of their posts is getting the most interaction, and replicate them.

Remember that Instagram is going to show the posts with the highest amount of engagement so the best way for you to grow your Instagram followers freely, is by posting the best possible content and get it found.

2) Post Regularly

It might sound obvious but posting regularly is the key to getting new equestrian Instagram followers quickly. Consistently posting on Instagram shows the Instagram algorithm that you provide them with consistent content. Remember that Instagram is also a business and they want to give their ‘customers’ good quality, new content regularly. By posting consistently, you are giving back to Instagram and in term giving yourself a greater chance of growing organically because more people are going to see your content.

3) Giveaways

A great way to organically grow your Instagram following is to get your followers to tag their friends in your post. The most effective way to do this is through a giveaway. Offer your followers a prize for tagging their friends which in turn helps your Instagram presence grow. For more information on running social media competitions read our blog here.

3) Hashtags

Hashtags are great because they help you get discovered for free! If you use the right hashtags to promote your posts you will reach a whole new audience with every post.

  • Check the popularity of each hashtag you want to use. Use a combination of niche hashtags and broad hashtags to target your market.
  • Create a hashtag for your business and encourage your customers to use it.
  • Make a hashtag for a new product launch or event.
  • Create hashtag lists on Instagram to save you time for your next post.

Some hashtags we love are #EquestrianMarketing #EquestrianSocialMedia #HorseMarketing #HorseSocialMedia #EquestrianOnlineMarketing

5) Work with Influencers

Influencers are the new bread and butter of equestrian marketing. With hundreds of thousands of dedicated followers, they are a great way to target your marketing efforts. If you can recruit just a couple of influencers that praise your brand and promote your horse business regularly you will have a whole new audience to market to.

If you don’t have a large marketing budget, approach micro-influencers that have under 20,000 followers. These accounts will be more likely to promote your product or brand for free in return for some products.


If you would like help with your Instagram account or for more advice on ways to grow your followers, please contact us here.