Have the number of likes and comments on your business Facebook posts declined? You’re not alone! If you own a business and use Facebook as a channel to promote it, you most likely will have noticed a decrease in organic reach and engagement over the last few years. Getting your posts out to your followers…
When we think of Tiktok, many of us might still think it’s just for teenagers, or that to go viral you need to learn dance routines…but you would be wrong! Going into 2023, TikTok is still experiencing exponential growth, with a wider demographic now becoming regular users of the platform. Whilst 47% of TikTok users…
Congratulations to the finalists in the 2022 EQUITANA Melbourne Business Awards partnered with Show Pony Creative. These Innovation Awards are the only Equestrian Business awards in Australia that seek to support, promote and reward Equestrian Businesses for their innovation and advancements in the Australian market. After a four-year hiatus, we received our largest number of entries…
In marketing, content is king and increasing Instagram engagement is a must. Over time equine brands are steering more towards brand story telling approaches and effective uses of product placement. Combine all of this into one and it’s no surprise Instagram is pivoting its traditional approach from static image content and moving towards video content.…
Search engines, having overtaken word of mouth, are now the most popular source of new brand discovery. With over 70% of the search market and 160 billion monthly searches, Google is the leading digital resource, people turn to when looking for something they want or need. However, appearing at the top of Google in inherently…
You may or may not have heard a new operating system is available to download from Apple, iOS 14. What you may not have heard is that there are changes coming to the new operating system that may affect your Facebook ads. The upcoming iOS update is giving its users the option to opt-in or…
Getting on the first page of Google is most businesses SEO goal, but those three elusive letters, SEO, can stump many business owners. Of course, for new websites getting on the first page of Google for your related keyword is usually an unachievable dream, however, for MK Equestrian, we helped them do just that, from…
As a horse business advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of their time. Facebook even states that ads on their platform can reach 15 million users in Australia and can reach 9.7 million users on Instagram. However, unless you adopt the right strategy (Facebook Ads…