EQUITANA Business Awards Finalists Selected

Congratulations to the finalists in the 2022 EQUITANA Melbourne Business Awards partnered with Show Pony Creative. These Innovation Awards are the only Equestrian Business awards in Australia that seek to support, promote and reward Equestrian Businesses for their innovation and advancements in the Australian market. After a four-year hiatus, we received our largest number of entries…

Take your Equestrian Advertising to the next level

Marketing your Equine Business: How a Facebook Ads Funnel Can Take Your Equestrian Advertising to the Next Level

As a horse business advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of their time. Facebook even states that ads on their platform can reach 15 million users in Australia and can reach 9.7 million users on Instagram. However, unless you adopt the right strategy (Facebook Ads…

Marketing your Equestrian Business 101: Getting started with Equestrian Influencer Marketing

If your business is on Instagram, you should consider adding Instagram Influencer marketing to your marketing strategy. Influencers are great at helping you increase your brand awareness, grow your followers and drive sales. Why use influencer marketing? An Instagram influencer has a following established within your equestrian businesses niche. They will have thousands of followers…