In marketing, content is king and increasing Instagram engagement is a must. Over time equine brands are steering more towards brand story telling approaches and effective uses of product placement. Combine all of this into one and it’s no surprise Instagram is pivoting its traditional approach from static image content and moving towards video content.…
Search engines, having overtaken word of mouth, are now the most popular source of new brand discovery. With over 70% of the search market and 160 billion monthly searches, Google is the leading digital resource, people turn to when looking for something they want or need. However, appearing at the top of Google in inherently…
Get your SEO marketing right, from the very first click. The product page is designed to turn a browser into a purchaser, so it’s important to show off your product with high quality photos from every angle and enough information so the potential buyer does not need to leave the page. In this article we…
I’m commonly told by many people, ” I don’t need a website, everything is on facebook now”, or “I get more business on my facebook page, no one goes to my website” and it is starting to become one of the biggest misconceptions out there. Let me tell you why: You don’t own Social Media.…