Working through the crisis of your horse business

Crisis Management for Your Horse Business

With the impending Coronavirus (COVID-19) outbreak causing mass self-isolation, quarantines and event closures we are all concerned. Not only for the welfare of our health but also for our small businesses. All major equestrian events have been cancelled including Sydney’s Royal Easter Show and Victoria’s Jumping with the stars, with many more unlikely to go…

Facebook dynamic ads

Facebook Ads Just Got Personal

Have you heard of machine learning? Well, this advancement in technology is changing the marketing game, and Facebook have just implemented it. Machine learning is now used to improve Facebook dynamic ads. Delivering a tailored ad experience to each user. What is machine learning? Machine learning is a branch of artificial intelligence. Fundamentally, it’s when…

Equestrian business CRM development

Does Your Equestrian Business Need a CRM?

Regardless of the size of your equestrian business, having a safe storage space for your customers’ details is vital. They can save you money, cut down admin tasks and help you stay organised. Whether your business sells saddle pads, riding lessons or horse fencing, you need a Customer Relationship Management System (CRM). Questions we ask…