Hairy Pony Case Study

Driving Equestrian Excellence – A Journey of Skyrocketing Visibility and Sales over the first year.

In the fast-paced world of equestrian marketing, our client, a leading provider of sustainable and eco-friendly luxury horse brushes and grooming kits, sought to not only enhance their digital presence but also boost sales across both the Australian and US markets. Through a carefully crafted strategy encompassing Google Ads and SEO, Show Pony Creative embarked on a transformative journey that delivered exceptional results in just one year.

Objective: The primary goal was to significantly increase website visibility and in turn sales using Google Ads and SEO strategies. We aimed to elevate Hairy Pony presence on the web, targeting niche-specific keywords that would resonate with their discerning audience.

Google Ads and SEO Strategy

Our Google Ads campaign was tailored to highlight the uniqueness of the sustainable and eco-friendly luxury horse brushes and grooming kits. Through meticulous keyword research, we identified and targeted specific terms that not only showcased the product’s quality but also aligned with the values of our environmentally conscious audience.

Our SEO strategy was designed to solidify our client’s online presence by targeting niche-specific keywords related to luxury, sustainability, and equestrian grooming. We focused on optimising website content to propel the site up the search engine rankings.

Results:

• Conversion Excellence and Revenue: we generated an outstanding conversion rate of 7.98% using Google Ads
• Increased Visibility: In 12 months, we successfully raised the website’s visibility from 3% to 35.32%. This was achieved through strategic in-depth keyword research and a well-defined target audience.
• Ranking for high-volume niche-specific keywords: Through dedicated SEO efforts, our client started ranking for precise keywords that resonated with their target audience. This not only increased organic traffic but also established our client as an authority in the luxury equestrian grooming niche.

Keyword result examples