Equestrian business CRM development

Regardless of the size of your equestrian business, having a safe storage space for your customers’ details is vital. They can save you money, cut down admin tasks and help you stay organised. Whether your business sells saddle pads, riding lessons or horse fencing, you need a Customer Relationship Management System (CRM).

Questions we ask our clients:

1) Where are your customers details stored?

We have found that when we ask our clients where they store their customers’ details, many simply say they don’t, on paper or in excel/ MailChimp lists. Unfortunately, if you aren’t actively storing your customers’ details then you have no way of communicating with them in the future. Likewise, if you don’t have an easily accessible record of previous customers details how can you track your customer retention or improve your customer service?

2) How do you contact your previous customers?

If your answer to the previous question was you don’t, then you have no way of contacting your past customers. A customer that has bought a product or service from you before are 27% more likely to order from you again. By storing your customers details in a central and safe CRM you can stay in contact with them regularly and therefore encourage them to shop with you again.

3) How do you make your customers feel valued?

Regardless of the size of your business, your customers want to feel special. By offering a personalised experience your customers are more likely to develop loyalty towards you. A study found that 80% of the respondents were more likely to do business with a company if it offers personalised experiences. Most CRM systems allow you to personalise emails to your customers rather than sending a generic email to your entire mailing list.

For example, a saddlery will be able to personalise their email to include the customers’ name, their horse’s name and products they think they would like depending on their purchasing history.

I.e Hi Lianne, we think these saddle pads would look amazing on Sooty!

4) Do you find communicating with your customers time-consuming?

Do you struggle to make time to construct electronic direct messages (EDM’s) to send to your contacts? Most CRM systems allow you to set up marketing automation within the program allowing you to sit back whilst it automatically sends your email marketing campaigns.

Marketing automation allows you to contact your customers throughout their purchasing journey, using personalised and useful content to convert prospects into happy customers. It’s so effective because it enables you to deliver the right content, to the right customer at the right time.

Contact us to find out more about how we can set up successful marketing automation for you. 

Recommended CRM Systems


Agile CRM is an All-In-One CRM system letting you automate your sales, marketing and customer service in one platform. Its user-friendly layout and clear guides make it simple for all of your staff to use. Find out more here.


ActiveCampaign CRM simplifies the purchasing journey. It allows you to store customer details, manage current deals, send beautiful marketing campaigns and set up seamless marketing automation. Find out more here  


Tall Emu CRM software focuses on streamlining business processes allowing you to work faster and smarter. It also integrates with multiple accounting systems, email marketing programs and freight management software. Find out more here.