Social media can be confusing! In the ever-evolving landscape of the online space, it can be hard to keep up with the latest trends, platforms, or updates in the world of digital marketing. So, we’re here to keep it simple and take you through everything you need to know for your equestrian business, about the latest development from Instagram – Instagram Threads.
Instagram was originally released to the public in 2010 and reached 25,000 users on its first day. Less than three months later, it had one million users, and today its numbers have reached a staggering 1.35 billion accounts that are active at least once a month. So, it’s safe to say that Instagram has emerged as one of the most prominent platforms for businesses to connect with their audience and promote their products or services. This is the reason that as marketers or business owners, we sit up and take notice when Instagram releases new features or developments.
The newest development released by Instagram is “Instagram Threads” – A stand-alone messaging app developed by Instagram, with its initial launch on July 6th, 2023.
Instagram described Threads as “a new app, built by the Instagram team, for sharing text updates and joining public conversations.” You can log in using your existing Instagram account, posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. It’s no surprise that some are calling Instagram Threads the new rival to Twitter.
So, now that we have a basic understanding of Instagram Threads, let’s talk about its relevance to marketing in the equestrian space:
- Potential for targeted communication: Instagram Threads will provide businesses with the platform to deliver to exclusive groups and threads for their specific audience, such as horse owners, equestrian athletes, or even riders interested in specific disciplines. This allows businesses to develop tailored content and a sense of community with their followers.
- Real-time updates to customers: Horse events, competitions, and sales are all time sensitive. Instagram Threads’ fast-paced nature will allow businesses to keep their audience informed about upcoming events, last-minute changes, or limited-time offers, enhancing the sense of urgency and excitement around their brand.
- Influencer/ambassador collaborations: Equestrian influencers/ambassadors or sponsored riders can play a vital role in shaping trends or promoting brands and products within the horse industry. Threads will help simplify the process of collaboration between brands and influencers. Through collaboration, you have the potential for your brand’s products, messaging, or promotions to go out to their own tailored, private threads.
- Customer engagement, feedback, and support: By not only offering but encouraging a direct line of communication between brands and customers, you will be able to easily address queries, provide assistance and gather feedback through Threads. This style of proactive engagement encouraged in the app can help with building trust, improving brand perception, and developing customer loyalty.
If the huge surge in popularity of Instagram Reels recently is anything to go by, businesses and marketers would be wise to jump on board this new development from Instagram in its early stages, to maximise their growth and reach on the platform. Instagram Threads has serious potential to become the next essential tool for marketing your equestrian business in the digital age and presents the opportunity to build more personal connections with your target audience in a more direct and personal manner.
If you have any questions about Threads, or your equestrian business needs help getting traction on social media we’d love to hear from you! Our team has extensive experience helping equestrian brands find their feet and gain traction on any social media platform. Contact Us
Alex joins the Show Pony Creative team as their experienced Digital Marketing expert. She has over 8 years of experience working with major equestrian saddleries and brands in digital marketing, having also completed a Bachelor of Professional Communications at Monash Uni, with a double major in Marketing and Public Relations.