Australia is on the brink of a nationwide lockdown and it seems that every day the government is making new updates to closing non-essential services. Without a physical location, your equine businesses online presence is no longer a luxury but a lifeline for survival.
At Show Pony Graphics we believe that we can help support all of our equine clients and equestrian businesses through these uncertain times. We believe that most businesses can be adapted to perform digitally and improving your online presence may just be the lifeline your business needs to get through to the other side of this crisis. We can quickly set up an online store for you so that you can continue trading without the physical location.
If the Covid-19 pandemic escalates to the level that the government has predicted, and a national lockdown is enforced, equine businesses are going to struggle. Without a website or a physical location, it will be hard for your business to continue post Covid-19. During this uncertainty, businesses need to look for alternative avenues to make income and this may mean altering your current business model or marketing tactics.
The only thing that we can be sure of going forward is that the internet will be one of the only forms of outside communication available to us. Think of all your bored customers sitting inside with nothing to do but search the internet. Therefore, it’s now more important than ever that your business has a digital presence, most importantly, a website. If your physical store must close, selling online should at least help you stay afloat and might just be a lifeline.
Already have a website does it allow for online orders? If not, adding an e-commerce store to your website could encourage sales.
If you have never sold anything online before it may be daunting on where to start. Especially when it comes to sending your products out. However, we can help you every step of the way. Once your online store is set up there are a few options to get your products to your customers.
Freight companies (Send your products)
Easyship compares couriers to give you the best price available on shipping, It’s especially handy for shipping overseas. It also easily plugs into Woocommerce. Find out more here.
Sendle is its own shipping service with their own satchels. Their prices start at $6.95 for a 500gm Satchel. Find out more here.
Australia Post is still running. Consider using satchels where possible. Using these means the shipping rates don’t change no matter where you send to in Australia. If you are posting a lot of packages Australia Post do give you discounts based on how much you are shipping via your online account.
Click and collect
If the majority of your business is local, why not offer free click and collect? Customers can order and pay online then come to your store to collect them. Remember to set up a social distancing form of collection.
If you have had to reduce your workers hours, a local delivery service of your products could be a great way to keep your employees busy. Simply leave the package on your customers’ porch to limit any human contact.
|Saddlery||Physical store closed||
|Feed Store||Store closed||Sell feed and supplements online. Offer free click and collect.|
|Equine Veterinarian||Social distancing. Waiting rooms closed.||A website that allows for online booking.
Skype/ video calls for minor appointments
|Riding Instructor||If you cannot continue 1-1 lessons||Online academy (paid subscription) upload advice and clients can upload videos for personal feedback.
Link in with a private Facebook community
|Farrier||Social distancing/ isolation||Online booking – book in slots and times to visit.
Avoid interaction with human clients
|Riding Venue||Venue closed||Digital lessons via video
Online horse show
|Fencing and Farm Equipment||Showroom closed||Ecommerce store
Offer free samples
Despina is a dedicated award winning Multimedia Designer who has a Bachelor Degree in Multimedia Systems Majoring in Applications studied at Monash University in Melbourne. She has experience working in the corporate design industry and experience using a large range of design applications.
She has extensive valuable knowledge of the horse industry and also runs her own horse stud in Victoria, Australia.
Despina regularly attends business, design and marketing events throughout the year to increase her knowledge in all areas, as you can never know too much!