In marketing, content is king and increasing Instagram engagement is a must. Over time equine brands are steering more towards brand story telling approaches and effective uses of product placement. Combine all of this into one and it’s no surprise Instagram is pivoting its traditional approach from static image content and moving towards video content.…
You may or may not have heard a new operating system is available to download from Apple, iOS 14. What you may not have heard is that there are changes coming to the new operating system that may affect your Facebook ads. The upcoming iOS update is giving its users the option to opt-in or…
Getting on the first page of Google is most businesses SEO goal, but those three elusive letters, SEO, can stump many business owners. Of course, for new websites getting on the first page of Google for your related keyword is usually an unachievable dream, however, for MK Equestrian, we helped them do just that, from…
As a horse business advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of their time. Facebook even states that ads on their platform can reach 15 million users in Australia and can reach 9.7 million users on Instagram. However, unless you adopt the right strategy (Facebook Ads…
Equestrian Digital Marketing is now vital for horse business’ to stay relevant. Equestrian Marketing has evolved from the traditional marketing of cold calling, door knocking and SPAM emails to digital marketing including SEO, social media, and blogging. Equestrian Marketing is no longer about what you are selling but a contest for your customer’s attention. So,…
Getting your equestrian business found online can be hard. Particularly getting your equestrian website onto the first page of Google. Search engines are businesses too, and they want to provide their ‘customers’ with the best experience. They will rank websites that have more users, more site links and more content, higher than those that don’t…
Are you looking for a way to streamline your marketing processes? Most equine businesses don’t have the time or resources to do manual repetitive marketing. That’s where marketing automation comes in. Marketing automation enables technology to take over those repetitive tasks. Therefore, giving you more time to focus on your brand or get a few…
Figuring out where to start with your equestrian marketing can be like finding a needle in a haystack. You are told all the channels and strategies you should implement to be successful but where do you even start? Creating a solid platform for your marketing efforts is the key to ensuring that your marketing is…