In marketing, content is king and increasing Instagram engagement is a must. Over time equine brands are steering more towards brand story telling approaches and effective uses of product placement. Combine all of this into one and it’s no surprise Instagram is pivoting its traditional approach from static image content and moving towards video content.…
Getting on the first page of Google is most businesses SEO goal, but those three elusive letters, SEO, can stump many business owners. Of course, for new websites getting on the first page of Google for your related keyword is usually an unachievable dream, however, for MK Equestrian, we helped them do just that, from…
As a horse business advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of their time. Facebook even states that ads on their platform can reach 15 million users in Australia and can reach 9.7 million users on Instagram. However, unless you adopt the right strategy (Facebook Ads…
Equestrian Digital Marketing is now vital for horse business’ to stay relevant. Equestrian Marketing has evolved from the traditional marketing of cold calling, door knocking and SPAM emails to digital marketing including SEO, social media, and blogging. Equestrian Marketing is no longer about what you are selling but a contest for your customer’s attention. So,…
Are you looking for a way to streamline your marketing processes? Most equine businesses don’t have the time or resources to do manual repetitive marketing. That’s where marketing automation comes in. Marketing automation enables technology to take over those repetitive tasks. Therefore, giving you more time to focus on your brand or get a few…
We are excited to announce that for the first time ever we will be attending Equitana Auckland. This is the perfect opportunity for us to meet with the New Zealand equestrian community and showcase our world-class websites, graphic design and digital marketing. Free Marketing Consultations To promote our new marketing services, we are offering businesses…
Figuring out where to start with your equestrian marketing can be like finding a needle in a haystack. You are told all the channels and strategies you should implement to be successful but where do you even start? Creating a solid platform for your marketing efforts is the key to ensuring that your marketing is…
Get your SEO marketing right, from the very first click. The product page is designed to turn a browser into a purchaser, so it’s important to show off your product with high quality photos from every angle and enough information so the potential buyer does not need to leave the page. In this article we…